Converting ideas into tangible value
Choose a company that relates to your entrepreneurial style and follow the path the organisation has taken from concept to the marketing and sales of one particular product (or service)
Your assessment will include but will not be limited to:
? Defining the source of innovation (from the seven sources of innovation)
? Graphing inciting incidents that started and took the product through to creation
? Methods used for idea generation and capture
? The thinking behind the business model used
? Marketing concepts used
? How the product or service was sold to the market
? The result
? Your assessment of the project you studied, what you have learnt from this case study and what you would have done differently if you had been involved.
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