How to Manage for Collective Creativity

Review the attached video and answer the following questions with fully developed answers:1. What was the topic discussed? What was it about?2. How the topic or how could the topic be applied to Part 3 of the textbook?3. What surprised you from the video?
Part 3 of text book is Innovation Management: Managing Innovation, New Product Development, New Service Development and Platform.httpsss://www.youtube.com/watch?v=ImmtTHYU5GQ