Imagine you’re crafting a response strategy for
Walmart in preparation for this Black Friday. If violence breaks out and
customers are badly injured, how would you respond? Is Walmart to
blame? Looking at table below, identify a) the type of crisis this
represents, and b) which of the appropriate responses in the chart you
Types of Crisis and Appropriate Responses
Types of Crises -Concerns-corrective actions-instructions-excuse and/orjustification-compensation and/or apology
Victim crises. x. x. x
Victim crises. x. x. x. x
Accident crises. x. x. x. x
Accident crises. x. x.
Preventable crises. x. x.