Q1: Qualitative research cannot take the place of more generalizable quantitative research. Nevertheless firms often use what should be qualitative and exploratory studies as final, conclusive research projects, which may lead to incorrect decisions. Distinguish between qualitative and quantitative research. Explain when to use qualitative research vs. when to use quantitative research with examples. Use at least 5 references including books and/or scholarly journal articles to answer and remember to use Chicago referencing technique.
Tips for Question no. 1:
For the first question, students should consult their text book to define, describe, critique and identify differences between qualitative and quantitative research. Students also need to focus on when and what tools are used under qualitative and quantitative research methods. As they need to cite at least five references, students are expected to go beyond their text book and search scholarly academic journal articles on the topics related to the first question. Please follow the marking guide before you start writing your answer.
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